An EIRL Community. Executives In Real Life.
Your network was built on shared social experiences.
Think back on your career. Where did you make your most meaningful relationships? A concert with a sales rep? An amazing dinner? Advertising Week? A yacht in Cannes? Those shared experiences are the social fabric that weaves us together. We built a community that curates them. The point is simple: to put you in the room, in real life, with people who can help you accomplish what you want to accomplish.
Welcome to The Social Fabric
A stronger network is a stronger you.
Our mission: to weave together a community of professional executives in media, advertising, and marketing to craft shared experiences that foster real relationships. We are executives, in real life.
We start with a simple premise: your best relationships in this business were created and fostered in social settings, not in conference rooms. So we create shared social experiences that foster real, impactful relationships to elevate your network.
Our community welcomes marketing executives, agency leaders, media strategists, brand managers, and advertising professionals who value thoughtful conversation, diverse perspectives, and growing alongside their peers.
Every connection here is meant to work both ways. Members bring the experience and knowledge they have built, and they get the same in return. Meeting in person is what turns an introduction into real help, whether what you are working on is career or personal.
About the Community
Three ways to be involved
However you take part, the aim is the same: introductions to people who have been where you are and can help you move forward.
WhatsApp Community
A members-only, pitch-free zone where executives engage authentically, using personal contact information rather than work aliases, to help each other thrive in an ever-changing industry.
Exclusive Newsletter
Monthly content, connections, and consulting opportunities curated by The Social Fabric team and delivered exclusively to you.
IRL Events
Exclusive access to special in-real-life experiences. These one-of-a-kind moments, brought to you by brands and providers, help you build relationships that actually matter.
Consulting Connections
An end-to-end consulting network that creates opportunities for members to work together in new and interesting ways.
Special Interviews
Insights and exclusive points of view from executives around the industry, talking about the things that matter to them.
Exclusive Access
Member access to special events and special pricing at other industry events.
Introducing Weavr
Coming Soon: The connection AI.
Weavr is a SoFab-powered AI connection agent that helps you unlock the value of this network alongside your own. It understands the people, expertise, and opportunities within the community, then helps you discover the connections that matter most. The result is a warmer, more useful way to find the right person and start a meaningful conversation.
Learn More About WeavrWhat Sets Us Apart
No content. Only connections.
We are building a tight-knit community where members genuinely benefit from knowing each other. This includes collaborative and commercial opportunities, as well as a trusted group of peers who understand the unique challenges of the industry. The measure of a relationship here is whether it helps you do what you want to do, and whether you can return the favor.
No Stuffy Conferences
No sitting in conference rooms listening to industry pundits go on about AI and tech.
No Forced Pitches
No being forced to listen to a pitch before dinner in some random room at a restaurant.
No Speed Dating
No being forced to sit through a series of pitches, one after the other, that are not relevant to you.
Membership is exclusive, with limited sponsor access. Minimal sponsorship opportunities are reserved for vetted companies. If you're a sales rep or executive looking to engage the community as an exclusive event sponsor, reach out to us.
Events
Our events and where the community goes
Our Own Events
Ski Summit, Park City (by invitation only)
Our flagship tentpole: executives on the slopes by day, building real relationships by the fire at night.
Monthly Chapter Meet-Ups (open to all)
Local chapters gathering every month for curated social experiences in your city. Follow us on LinkedIn.
Where the Community Goes
We show up together at the industry's tentpole moments:
From Austin taco tours to yachts in Cannes, if the industry is there, so are we.
Chapters are where the network gets local.
Los Angeles, San Francisco, Austin, New York, Atlanta, and Phoenix are gathering every month now, with Denver, Chicago, and Seattle coming soon. Each chapter is led by members who know the city and can point you to the people who can help you with whatever you are working on.
Meet the Chapter LeadershipReady to Join?
Let us weave your network together.
Membership is free and application-based. Once approved, you will gain access to the community and opportunities to create value together. Tell us your city and we will point you to the nearest chapter.
Start Your Application